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SYLVIA BATISTA, MSM
Bilingual, 15+ years experienced Creative Director with a demonstrated history of working in the beauty industry. Skilled in Art Direction, Advertising, Brand Development, Digital Marketing, Visual Brand Strategy, InDesign, Adobe Photoshop, Dreamweaver, After Effects, Adobe Illustrator, E-Commerce, HTML, and WordPress. |
CERTIFICATIONS
GoLeanSixSigma.com Green Belt, GoLeanSixSigma.com Yellow Belt, Brandwatch, Hootsuite Platform Certification, Content Marketing Certification, Inbound Marketing Certification, Google Ads Mobile, Google Shopping Certification, Google Analytics Individual Qualification, Email Marketing Certification, Funnel Conversion Analysis.
EXPERIENCE
Colortrak, Betty Dain Creations | Creative Director | 2013 - Present
Miami, FL
Working with designers, sales teams and marketers to create a vision for seven brands, direct the creative process and give guidance to the creative team. Oversee the vision and development of creative from concept to completion: harnessing strategy, digital, web development, brand design, compelling technology content, and social media. Direct, co-create assets with UX design lead and web strategist on digital content and interactive projects for social media (YouTube, Twitter, Facebook, Instagram), e-mail marketing content (MailChimp), e-commerce (Shopify) and websites. (WordPress - Divi). Direct designers and creative teams of various levels in the execution of innovative concepts, including local and global campaigns, and be ultimately responsible for the delivery of the creative team's project work for print, a digital, web, and video within deadlines; and maintain an integral Oracle brand architecture for all seven brands. Direct, co-create, and manage the packaging and mock-up designs as necessary for all the brand products and Interpreting market strategy and Product Development needs. Inform the strategy that results in the best creative opportunities to develop the brand image for B2B and B2C e-commerce strategy & online presence to ensure strong media relationship for brand awareness, increase ROI and maintain brand loyalty. Develop creative campaigns and design concepts to meet business objectives. Keeping the teams on the brief and show them how to think more strategically, inspiring them along the way. Manage the long-term growth and happiness of the creative team, Influencing the creative execution of proposed brand strategy and positioning. Ability to prioritize actionable steps for the team to be the leading voice in creative visual meetings. Organizing the budget for the creative process and all visual assets expenses for photography, design elements, photo shoots, trade show signs, websites (Hosting, Domains, and apps).
Miami, FL
Working with designers, sales teams and marketers to create a vision for seven brands, direct the creative process and give guidance to the creative team. Oversee the vision and development of creative from concept to completion: harnessing strategy, digital, web development, brand design, compelling technology content, and social media. Direct, co-create assets with UX design lead and web strategist on digital content and interactive projects for social media (YouTube, Twitter, Facebook, Instagram), e-mail marketing content (MailChimp), e-commerce (Shopify) and websites. (WordPress - Divi). Direct designers and creative teams of various levels in the execution of innovative concepts, including local and global campaigns, and be ultimately responsible for the delivery of the creative team's project work for print, a digital, web, and video within deadlines; and maintain an integral Oracle brand architecture for all seven brands. Direct, co-create, and manage the packaging and mock-up designs as necessary for all the brand products and Interpreting market strategy and Product Development needs. Inform the strategy that results in the best creative opportunities to develop the brand image for B2B and B2C e-commerce strategy & online presence to ensure strong media relationship for brand awareness, increase ROI and maintain brand loyalty. Develop creative campaigns and design concepts to meet business objectives. Keeping the teams on the brief and show them how to think more strategically, inspiring them along the way. Manage the long-term growth and happiness of the creative team, Influencing the creative execution of proposed brand strategy and positioning. Ability to prioritize actionable steps for the team to be the leading voice in creative visual meetings. Organizing the budget for the creative process and all visual assets expenses for photography, design elements, photo shoots, trade show signs, websites (Hosting, Domains, and apps).
USA Signs | Art Director | 2010 - 2011
Miami, FL
Develop the overall look or style of a publication, designing wall signs, banners, directional signs, advertising products, city plans, customer surveys, production, consultation, and designs .Review and approve designs, artwork, photography, and graphics. Planning and execution to represent the best concept visually. Determining which photographs, art, or other design elements to use. Responsible for the overall visual aspects of an advertising or media campaign and coordinate the workflow of the design staff. Talk to clients to develop an accurate approach and style. Present designs to clients for approval and coordinate activities with other artistic and creative departments. Develop detailed budgets and timelines.
Miami, FL
Develop the overall look or style of a publication, designing wall signs, banners, directional signs, advertising products, city plans, customer surveys, production, consultation, and designs .Review and approve designs, artwork, photography, and graphics. Planning and execution to represent the best concept visually. Determining which photographs, art, or other design elements to use. Responsible for the overall visual aspects of an advertising or media campaign and coordinate the workflow of the design staff. Talk to clients to develop an accurate approach and style. Present designs to clients for approval and coordinate activities with other artistic and creative departments. Develop detailed budgets and timelines.
SB DigitalStudio | Creative Director | 2002 - 2010
Madrid, Spain
I handled various freelance projects for Airline clients including corporate branding, presentations, web, and e-commerce sites for Continental, Air Europa, and small to medium business owners. Web Graphic Design using Interface Design, Web Programming Skills, Illustration Tools, Multimedia Content Development, Understanding Browser Capabilities, Internet Presence, Verbal Communication.
Develops and planning digital content, graphics, and formatting tools; ensuring cross-platform compatibility; establishing links, clarifying goals; designing functionality; and using image banks to supervise the production and delivery of the final product. Executing the site appearance by developing and enforcing content and display standards; editing submissions. Use computer designed tools to create images, designs, and graphics., communicating with clients to know their needs, estimate and prepare budgets, Executing the projects by adjusting to the costs and the dates established.
Madrid, Spain
I handled various freelance projects for Airline clients including corporate branding, presentations, web, and e-commerce sites for Continental, Air Europa, and small to medium business owners. Web Graphic Design using Interface Design, Web Programming Skills, Illustration Tools, Multimedia Content Development, Understanding Browser Capabilities, Internet Presence, Verbal Communication.
Develops and planning digital content, graphics, and formatting tools; ensuring cross-platform compatibility; establishing links, clarifying goals; designing functionality; and using image banks to supervise the production and delivery of the final product. Executing the site appearance by developing and enforcing content and display standards; editing submissions. Use computer designed tools to create images, designs, and graphics., communicating with clients to know their needs, estimate and prepare budgets, Executing the projects by adjusting to the costs and the dates established.
JM Econo Printing | Graphic Designer | 1999 - 2002
Miami, FL
Designing all kind of printing products, corporate branding presentations, business forms, postcards, flyers, direct mail postcards; business cards, CD covers, advertising printing assets, signage, and all printed marketing collateral. Create digital banners and signage, retouch photography, create presentations and mockups using Adobe Illustrator & PhotoShop.Prepare artwork for color separation and outputting for pre-press production.
Miami, FL
Designing all kind of printing products, corporate branding presentations, business forms, postcards, flyers, direct mail postcards; business cards, CD covers, advertising printing assets, signage, and all printed marketing collateral. Create digital banners and signage, retouch photography, create presentations and mockups using Adobe Illustrator & PhotoShop.Prepare artwork for color separation and outputting for pre-press production.
EDUCATION
Master in Science of Digital Marketing | Florida International University
MS, Digital Branding, Social Media Metrics & Marketing Strategy
Web Design & Animation Certification | Florida International University
Web Developing & Computer animation
Graphic Design | The English Center
Desktop Publishing, Adobe Certified, Graphic Design
MS, Digital Branding, Social Media Metrics & Marketing Strategy
Web Design & Animation Certification | Florida International University
Web Developing & Computer animation
Graphic Design | The English Center
Desktop Publishing, Adobe Certified, Graphic Design